Technology

Digital Foodie Ltd. has created a scalable cloud based recommendation technology for social grocery shopping. The technology creates highly personalized product and recipe recommendations that aim to answer a simple question, ‘What should I buy and eat today?’. The result is a dramatically simplified process for discovering groceries. Recommendations are generated by mathematical modeling based on the usage patterns of the user and the neighboring community and family. Users can express themselves by liking products and recipes which Foodie.fm remembers and uses to create a personal taste profile. Artificial intelligence is then applied to match products to recipes which simplifies the discovery of new products.


Management

Kalle Koutajoki - CEO, co-founder

Kalle Koutajoki is an operational strategist with vast experience in international software business, online marketing and CRM on both B2C and B2B segments. Kalle holds a Master of Science in Engineering and has acted in various positions in marketing, operational management and sales. In the past Kalle has acted as a VP Marketing & Operations for Navicore Ltd. as well as VP eCommerce for the publicly listed Wayfinder Systems. Prior joining Foodie Kalle ran the eCommerce team at Wayfinder with full profit and loss responsibility as well as worked as the General Manager of Wayfinder Systems Oy, a subsidiary for Wayfinder Systems Group.

Samuli Mattila - VP Products, co-founder

Samuli Mattila is a hands-on manager and serial entrepreneur who has years of experience of international software business, product marketing and development. He has held various positions in R&D, marketing, product management and business management. Samuli was one of the founders and a long term VP Products at Navicore Ltd. Prior Navicore Samuli was creating SSH Communications and part of its successful exit through IPO. Before joining Foodie Samuli headed development of content services at Nokia Corp.

Christian Bergström - VP Marketing & Communication

Christian is a passionate strategically thinking creative with over 15 years of experience in online strategy and marketing. Prior to Foodie.fm Christian has worked in marketing strategy consulting, brand building and sales. Christian has held various positions in the creative agency field ranging from VP Marketing and Key Account Director to Creative Director. Christian has been part of tens of successful consulting cases, campaigns, online services & inititatives with leading brands.

Investors

 












We're recruiting!

We're growing fast and recruiting top talent in the following positions: You can also send an open application to hr(at)foodie.fm.


Board & Advisors

lkka Raiskinen - Chairman of the Board

Ilkka Raiskinen has expertise in planning, creating and implementing consumer driven mobile experiences. Ilkka has worked as Senior Vice President for Multimedia Experiences at Nokia Corp. Raiskinen earned his Master of Science in Engineering from the Helsinki University of Technology.

Markku Rönkkö - Board Member

Markku Rönkkö is an experienced board professional that has over 30 years of expertise in managing Finnish companies in food retail sector. He has acted as a CEO for Olvi Oyj, Järvisuomen Portti and Savon Voima Oyj and is currently in the board of Altia Oyj and Elintarviketeollisuusliitto amongst others. Markku has also a background in financial management being certified public accountant (KHT).

Moaffak Ahmed - Board Member

Moaffak Ahmed is a serial entrepreneur with over 20 years of marketing and business development experience in Europe, North America and Asia. Co-founder of the financial software firm Trema (50MUSD in revenues, with clients such as Citibank, European Central Bank, GE Capital etc.). Successful exit from Trema in 2004. Trema was later merged with Wall Street Systems.

Mark Selby - Advisor

Mark is a recognized authority on mobility, emerging technologies and convergence. Mark Selby has currently responsibility for Nokia’s relationships with external industry and organisations in building the ecosystems for next generation mobile services and technologies. Prior joining Nokia he was Senior Vice President at IMG Media/TWI. Mark’s previous roles include CEO of Mobile Channel Network , President of Solid Information Technology, Executive Director Health On the Net Foundation, President Internet Society, Geneva, radio producer and presenter at WRS-FM, board member of Linux International and senior executive roles at Digital Equipment Corp. and Xerox. He was appointed Expert to the European Commission on EDI in 1987.